01 / Social
Social & Paid Media
Platform-native creative for Meta and social campaigns, balancing scroll-stop, clarity, hierarchy and brand consistency.
InstagramFacebookPaid SocialCarousels
Graphic Designer · Beauty · Social · Campaigns
Graphic design forbeauty-led brands.
Social, campaign, email and web creative with a refined visual eye, clean hierarchy and a performance-aware approach.
Selected brandsThe Cosmetic ClinicRevitaLash NZThe Whitening CoMammas Milk BarIsla-MareePĀMUTwo Dudes
What I bring
Built for fast-movingcreative teams.
Multi-format design, strong brand judgement and the production discipline to keep campaigns moving.
02 / Campaigns
Campaign Design
Launches, promotions, offers and product storytelling translated into a cohesive visual system across formats.
ConceptsPromotionsBrand SystemsMulti-format
03 / Email
Email & Web
Conversion-aware layouts for Klaviyo, landing pages and Shopify support, with working HTML/CSS knowledge.
KlaviyoShopifyLanding PagesHTML/CSS
04 / Systems
Production at Scale
Fast, organised multi-brand production with reusable systems, clear naming, variation planning and responsive feedback.
AdobeFigmaCanvaAI Workflows
Selected work
Beauty, wellnessand lifestyle creative.
A focused selection showing typography, hierarchy, product storytelling, campaign adaptation and direct-response thinking.
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How I think
Not one pretty comp.A campaign system.
I think in concepts, variations, formats and handoffs so creative can move cleanly between social, paid, email and web.
01
Start with the brief and brand
Audience, message, offer, product and visual identity.
02
Build the visual idea
Typography, hierarchy, image treatment and a repeatable campaign language.
03
Adapt across placements
Static, carousel, stories, email, web and promotional variations.
04
Review, refine, deliver
Fast feedback, clean handoffs and organised production.
A useful extra
Beautiful design.Commercially aware thinking.
My performance-creative background means I’m comfortable collaborating with paid-media teams, reading creative feedback and translating commercial goals into stronger visual decisions.
Tools & workflow
From conceptthrough production.
Design
Hands-on visual design for social, paid media, email, web and campaign systems.
Photoshop · Illustrator · Premiere Pro · Figma · CanvaE-commerce
Creative that lives inside real marketing systems, not isolated design files.
Klaviyo · Shopify · Landing Pages · Systeme.io · GoHighLevelDigital
Enough technical fluency to collaborate confidently on responsive web and email implementation.
HTML · CSS · Responsive Layout · UI Systems · AI-assisted Production
About me
Designer first.Systems thinker by habit.
I’ve spent the last three-plus years designing across e-commerce, paid social and digital campaigns for multiple brands at once. My work sits where brand quality, speed and commercial clarity meet.
Before moving into creative full-time, I spent nine years teaching technology. That background made me unusually comfortable explaining decisions, taking structured feedback, building repeatable workflows and collaborating with people who think very differently from designers.
Polished, useful creative.Ready for the team to run with.
Available remote
Beauty, social & campaign creative.Built to work.
I’m comfortable supporting multiple teams, brands and deadlines while keeping the work cohesive, on-brand and commercially clear.